Michael O'Regan worked alongside the National Tourism Development Authority of Ireland when he joined Gulliver - Ireland's Information and Reservation Service in 1997 after he completed his two-year research Masters at the University of Limerick. He joined Wicklow County Tourism, Ireland as Marketing Executive in 1997 for three years before starting a PhD programme at the School of Sport and Service Management, University of Brighton, UK which he completed in 2011. He spent four years in China, before joining Bournemouth University in 2015 as a Senior Academic.
Michael's research is focused on tourist, urban, historic, future, alternative, lifestyle, slow and cultural mobilities, as well as Airbnb and outbound Chinese Tourism. His PhD study, entitled ‘Backpacker Mobilities: The Practice And Performance Of Travellerscapes in a Global World’, supervised by Professor Peter Burns and Dr. Lyn Pemberton, opened up a series of questions about the processes by which distinct forms of tourism emerge, expressing themselves as flows with distinctly mobile patterns of consumption. Among the focus of his research has been the rise and fall of Couchsurfing.com, a tourism business that was an early adopter of the B Corporation certificate, and the role B Corporation status played as it dealt with a schism with its community of users.