Michael Serazio is an associate professor in Department of Communication at Boston College, where he studies media production, advertising, popular culture, and political communication. His latest book is “The Power of Sports: Media and Spectacle in American Culture” (NYU Press, 2019). A behind-the-scenes investigation that draws upon dozens of interviews with leaders and professionals in the media business, “The Power of Sports” analyzes how sports culture explains and reflects contemporary American life – from journalism to politics to commercialism to gender. His previous book, “Your Ad Here: The Cool Sell of Guerrilla Marketing” (NYU Press, 2013), investigated the integration of brands into entertainment content, social patterns, and digital platforms. A former journalist, he has work appearing scholarly venues like the Journal of Communication and the Journal of Consumer Culture and has written essays on media and culture for The Atlantic, The Washington Post, and other publications.