Mina Tajvidi

Dr Mina Tajvidi is a Lecturer (Assistant Professor) in Marketing at Queen Mary University of London, School of Business and Management. Prior to joining Queen Mary, Mina worked as a Lecturer in Digital Marketing at Newcastle University London. Mina holds a PhD in Management from Bangor Business School, UK. Dr Tajvidi's research interests are in the areas of Service Marketing, Social Media & Digital Marketing, Branding and Big Data Analytics. Her research has been published in leading journals including British Journal of Management, Annals of Tourism Research, Industrial Marketing Management, Journal of Business Ethics, Journal of Business Research. In addition, Mina has published a research book entitled “Product Development Strategy, Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs” with Palgrave MacMillan publisher.