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Mine Ucok Hughes

Associate Professor of Marketing, California State University, Los Angeles

Mine Ucok Hughes, Ph.D. is an Associate Professor of Marketing at California State University, Los Angeles since Fall 2017. Previously, she taught at Woodbury University in Burbank, California, University of Southern Denmark in Odense, and Bilkent University in Turkey.

Dr. Ucok Hughes is the Director of MBA/MSBA/FEMBA Programs.

She studies non-mainstream consumers, sustainable marketing, and social marketing. She presents regularly at marketing conferences and her articles have been published in journals such as Journal of International Marketing, Journal of Macromarketing, Journal of Product and Brand Management, Business Horizons, Qualitative Market Research, and Advances in Consumer Research.