Mohammed El Hazzouri

Associate Professor of Marketing, Mount Royal University

I am an Associate Professor in marketing at Mount Royal University. In my research, I am interested in understanding how consumers’ identity (gender, ethnic, etc.) affect how they use products and react to marketing communications. In another area of research, I am interested in understanding consumer debt and developing methods that encourage consumers to curb their credit card spending.

Experience

  • –present
    Associate Professor of Marketing, Mount Royal University

Education

  • 2012 
    University of Manitoba, PhD. Marketing

Publications

  • 2017
    Ethnic minority consumers reactions to advertisements featuring members of other minority groups, International Journal of Research in Marketing
  • 2015
    “An Investigation of the Emotional Outcomes of Business Students’ Cheating “Biological Laws” to Achieve Academic Excellence, Academy of Management Learning and Education

Grants and Contracts

  • 2016
    Optimizing the Provision of Information to Facilitate the Settlement and Integration of Refugees in Canada: Case Studies of Syrian Refugees in London, Ontario and Calgary, Alberta
    Role:
    Co-Investigator
    Funding Source:
    Social Sciences and Humanities Research Council of Canada
  • 2015
    Can Attributional Retraining Reduce the Pain of Paying Back Debt thus Improving Consumer Debt Management?
    Role:
    Principal Investigator
    Funding Source:
    Social Sciences and Humanities Research Council of Canada

Research Areas

  • Marketing (1505)