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Morteza Abolhasani

Lecturer in Marketing, The Open University

Morteza Abolhasani joined the Open University Business School as a Lecturer in Marketing in 2017. He received a Civil Engineering and a Bachelor of Business Administration degree, followed by the MSc Consumer Marketing and PhD in Marketing from the University of Liverpool.

Morteza’s main research interests focus upon consumer behaviour, consumer psychology, and sensory marketing. Following on from the programme of research in his doctoral studies including examining the effects of background music in advertising, he is embarking upon exploring the effects of musical in/congruity upon consumers’ affective, cognitive, and behavioural responses, as well as their lived experiences of musical consumption in advertising and service/retail environments. Morteza serves on the Editorial Review Board of the Academy of Marketing Studies Journal, and is a reviewer for several journals, including Marketing Theory, European Journal of Marketing, Journal of Marketing Management, Sustainability, and Journal of Advertising.

At the Open University Business School, Morteza is chairing BB844 (Marketing in the 21st Century) and B324 (Marketing and Society), and has been in the production team for the modules B206 (Understanding Customers) and B328 (Marketing in Action).


  • 2017–present
    Lecturer, Open University