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Senior Lecturer, University of Wollongong

Nadia Zainuddin is a social and behaviour change researcher, specialising in wellness and wellbeing. She is of Malay ethnic origin, and lives in Sydney, Australia and works at the University of Wollongong.


  • 2018–present
    Senior Lecturer, University of Wollongong
  • 2011–2017
    Lecturer, University of Wollongong


  • 2011 
    Queensland University of Technology, PhD Marketing
  • 2007 
    Queensland University of Technology, BBus (Hons)

Grants and Contracts

  • 2011
    From hospitals to hospitality: understanding the influence of interaction with staff and service quality on donor intention to redonate
    Funding Source:
    Australian Red Cross Blood Service

Professional Memberships

  • Australian Association of Social Marketing

Research Areas

  • Marketing (1505)