Nadine Waehning

I am a Senior Lecturer at the University of York since 2020 I am the Program Leader of MSc Global Marketing and Lecture in Marketing. I was a Program Director and Senior Lecturer at York St John University from 2014-2020 teaching at UG and PG. I hold a PhD from Hull University in the area of consumer behaviour (regional product purchase) and cultural differences.

I have developed a strong, and growing international research profile built on individual and team working with researchers from the UK and overseas (e.g. Finland, Pakistan.). My research is interdisciplinary bringing together marketing, entrepreneurship, regional studies and ecology to develop a greater understanding of consumer behaviour and marketing strategy.