BA (Hons) Marketing, University of Hull (2009) | BA Business, FH Muenster, Germany (2010) | MSC (Distinction) Marketing and Management, University of Hull (2011) | MSC (Distinction) Marketing and Management, University of Hull (2011) | PhD Marketing, University of Hull (2016) | Chartered Marketer CIM since (2016) | HE Fellowship York St John University (2016)
I am the Course Leader for the MSc Suite of programmes (2018):
MSc Leadership and Management
MSc International Business Management
MSc International Marketing
MSc Digital Marketing
I am a Lecturer in Marketing at York St John University, teaching on the undergraduate programmes. I am holding a PhD from Hull University in the area of consumer behaviour (regional product purchase) and cultural differences. I started my own business in international marketing consultancy during my PhD (www.initiomarketing.co.uk). I am also a Chartered Marketer and I founded the local marketing group MAP in York.