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Natascha Radclyffe-Thomas

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Professor of Marketing and Sustainable Business at the British School of Fashion (GCU London), Glasgow Caledonian University

Professor Natascha Radclyffe-Thomas EdD FRSA is Professor in Marketing and Sustainable Business at the British School of Fashion, GCU London where she runs the innovative postgraduate Module in Sustainable Luxury for the School’s MBA Luxury Brand Management programme. Natascha is a Higher Education Academy National Teaching Fellow and Doctor of Education. Her specialist knowledge includes sustainability, creativity, cross-cultural communication and e-learning.

Natascha is co-author of Fashion Management: A Strategic Approach and Editor-in-Chief for Bloomsbury Fashion Business Cases, a digital resource helping students develop essential fashion industry business skills. Natascha is Vice Chair of the Principles for Responsible Management Education (PRME) UK&I Chapter and Vice Chair of The Costume Society and sits on the Advisory Board for The Council For International African Fashion Education.

Natascha’s cross-disciplinary research spans creative industries practice; sustainable fashion; social enterprise and responsible business; cultural heritage, consumer behaviour and international fashion marketing. She is an advocate for globally responsible education and won the Case Centre 2020 Award for Ethics and Social Responsibility and was Highly Commended in the 2020 Women in Marketing Awards Marketing Scientist category recognising her leadership in teaching and research in marketing education. Natascha is a knitter, stitcher and make-do-and-mender!

Experience

  • –present
    Professor of Marketing and Sustainable Business at the British School of Fashion (London), Glasgow Caledonian University

Education

  • 2012 
    Durham University, Doctor of Education
  • 1994 
    University of Greenwich, PGCE
  • 1988 
    University of Leicester, BA (Hons) Economics

Publications

  • 2018
    Designing a sustainable future through fashion education, Clothing Cultures, Sustainability Special Issue
  • 2018
    Balancing the books: Creating a model of responsible management education, Art, Design and Communication in Higher Education: Territories of Fashion Education Special Edition
  • 2018
    Fashion Management: A Strategic Approach,
  • 2017
    Fashioning the global classroom, Australian Council of Deans and Directors of Creative Arts, DDCA, web publication NiTRO
  • 2016
    How TOMS’ ‘One day without shoes’ campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform, Journal of Fashion Marketing Management
  • 2015
    The New Shanghai Xiaojie: Chinese Fashion Identities, Journal of Fashion Studies
  • 2015
    Fashioning Cross-cultural Creativity: Investigating the Situated Pedagogy of Creativity, Psychology of Aesthetics, Creativity & the Arts
  • 2015
    Stitching Across Time: Heritage and History in Contemporary Hong Kong Fashion, Clothing Cultures: Transglobal Fashion Narratives & Cultures
  • 2014
    Is Creativity Lost in Translation? A Discussion of the Cultural Underpinnings of Creativity, Special Edition JOMEC
  • 2007
    Intercultural Chameleons or the Chinese Way? Chinese students in Western art and design education, Art, Design & Communication in Higher Education

Professional Memberships

  • Chartered Association of Business Schools CMBE
  • Advance HE Senior Fellow
  • Advance HE National Teaching Fellow
  • Academy of Marketing