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Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

Faculty Profile:


  • –present
    Lecturer in the school of Retail Management, Toronto Metropolitan University
  • 2020–2021
    Mortgage Advisor, CIBC
  • 2018–2021
    Regional Financial Services Support Specialist , Fairstone Bank (Previously Duo Bank)
  • 2017–2018
    Senior Financial Services Representative , CIBC
  • 2015–2016
    Customer Services Manager, Walmart Canada


    Toronto Metropolitan University, Bachelor of Commerce (Marketing)
  • 2022 
    Toronto Metropolitan University , Master of Science in Management (Retail Management)


  • 2023
    Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos, Journal of Fashion Marketing and Management
  • 2022
    Essential item purchases during COVID-19: A cluster analysis of psychographic traits, Journal of Global Scholars of Marketing Science
  • 2022
    Utilization of artificial intelligence in the banking sector: a systematic literature review, Journal of Financial Services Marketing
  • 2022
    Defining digital fashion: Reshaping the field via a systematic review, Computers in Human Behavior