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Omar H. Fares

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Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

Omar H. Fares is a Lecturer at the Ted Rogers School of Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as the International Journal of Consumer Studies, Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. In addition to his scholarly contributions, Omar is a featured writer, with his work featured in key avenues such as the National Post, Retail Insider, Yahoo News Canada, BBC world service, and CBC News. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the retail sector. Omar worked for leading institutions such as Walmart, CIBC, and Fairstone Bank (Previously Duo Bank).

Faculty Profile: https://www.torontomu.ca/retail/faculty-research/sessional/omar-fares/
Personal Webpage: www.omarfares.com

Experience

  • 2022–present
    Lecturer in the school of Retail Management, Toronto Metropolitan University
  • 2022–present
    Lecturer in the school of Management-Marketing, Toronto Metropolitan University
  • 2020–2021
    Advisory (Different Roles), CIBC
  • 2018–2020
    Regional Support (Financial services), Fairstone Bank (Previously Duo Bank)
  • 2017–2018
    Advisory (Different Roles), CIBC
  • 2015–2016
    Retail Leadership experience, Walmart Canada

Education

  •  
    Toronto Metropolitan University , Phd, Management - In Progress
  •  
    Ryerson University, MScM, Retail Management
  •  
    Ryerson University, BComm, Marketing

Publications

  • 2024
    Consumers' Drivers of Generative Pre-Trained Transformer (GPT) Conversational Bot Adoption, IGI Global: Revolutionizing the Service Industry With OpenAI Models
  • 2024
    Remote Work Integrated Learning (RWIL) Field Placement in Retail Management, Journal of Higher Education Theory and Practice
  • 2024
    Virtual reality: A review and a new framework for integrated adoption, International Journal of Consumer Studies
  • 2023
    Blockchain in the Food Industry: Integrating Machine Learning in a Systematic Literature Review, Journal of International Technology and Information Management
  • 2023
    Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos, Journal of Fashion Marketing and Management
  • 2023
    Utilization of artificial intelligence in the banking sector: a systematic literature review , Journal of Financial Services Marketing
  • 2022
    Essential item purchases during COVID-19: A cluster analysis of psychographic traits, Journal of Global Scholars of Marketing Science
  • 2022
    Defining digital fashion: Reshaping the field via a systematic review, Computers in Human Behavior
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