Omar H. Fares

Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

Omar H. Fares is a Lecturer at the Ted Rogers School of Retail Management. Omar earned his Bachelor of Commerce and Master of Science in Management from Toronto Metropolitan University. Omar's main research interest is in the consumer behaviour area, particularly focusing on consumers' interaction with novel digital innovations and the impact of digital innovations on retailers. Omar published his research in different impactful journals, such as Computers in Human Behavior, the Journal of Financial Services Marketing, and the Journal of Global Scholars of Marketing Science. Omar's professional background combines expertise in sales, market research and planning, corporate strategizing, and leadership & training in the banking and retail sectors. Omar worked for different leading institutions such as Walmart, CIBC, and Fairstone bank (Previously known as Duo Bank)

Faculty Profile: https://www.torontomu.ca/retail/faculty-research/sessional/omar-fares/

Experience

2022–present

Lecturer in the school of Retail Management, Toronto Metropolitan University
2022–present

Lecturer in the school of Management-Marketing, Toronto Metropolitan University
2020–2021

Advisory (Different Roles), CIBC
2018–2020

Regional Support (Financial services), Fairstone Bank (Previously Duo Bank)
2017–2018

Advisory (Different Roles), CIBC
2015–2016

Retail Leadership experience, Walmart Canada

Education

Toronto Metropolitan University , Phd, Management - In Progress
Ryerson University, MScM, Retail Management
Ryerson University, BComm, Marketing

Publications

2024

Remote Work Integrated Learning (RWIL) Field Placement in Retail Management, Journal of Higher Education Theory and Practice
2023

Utilization of artificial intelligence in the banking sector: a systematic literature review , Journal of Financial Services Marketing
2023

Blockchain in the Food Industry: Integrating Machine Learning in a Systematic Literature Review, Journal of International Technology and Information Management
2023

Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos, Journal of Fashion Marketing and Management
2022

Essential item purchases during COVID-19: A cluster analysis of psychographic traits, Journal of Global Scholars of Marketing Science
2022

Defining digital fashion: Reshaping the field via a systematic review, Computers in Human Behavior