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Omar Khaled Abdelrahman

Omar is a lecturer (Assistant Professor) in Marketing. He completed his PhD at University of Manchester in 2020, where he worked as a teaching assistant.

His research lies in the field of Consumer research and its sub-disciplinary area: Consumer Culture Theory (whereby consumption is explored from a social and cultural perspective). His research is highly interdisciplinary and uses a range of qualitative methods to explore issues related to consumption and consumer culture.

To date, a common theme of his research revolves around exploring how consumers’ perceptions of the past shape their consumption practices, identities and behaviour.


  • –present
    Lecturer , University of Huddersfield


  • 2020 
    University of Manchester, PhD