Parastou Donyai is Professor of Social and Cognitive Pharmacy at the University of Reading. Her research explores the psychology and language of decisions about medication usage and non-usage. Parastou studied pharmacy at King’s College London, graduating in 1993, and after her pre-registration training in hospital returned to King’s to complete a PhD in 1998. After working as a pharmacist in a variety of settings (hospital, primary-care, and private-sector), Parastou returned to academia in 2003. Inspired by her experience as a pharmacist, Parastou turned her focus to studying people within the healthcare setting: trainees, health professionals and recipients of health services. Parastou completed a postgraduate diploma in psychological research methods in 2007 and went on to obtain a second full degree in psychology in 2014. Parastou has an interest in psychiatric therapeutics and is an associate member of the College of Mental Health Pharmacy. She is also a member of the British Psychological Society and of the Royal Pharmaceutical Society, and a registrant with the General Pharmaceutical Council.