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Professor of Social and Cognitive Pharmacy, University of Reading

Parastou Donyai is Professor of Social and Cognitive Pharmacy at the University of Reading. Her research explores the psychology and language of decisions about medication usage and non-usage. Parastou studied pharmacy at King’s College London, graduating in 1993, and after her pre-registration training in hospital returned to King’s to complete a PhD in 1998. After working as a pharmacist in a variety of settings (hospital, primary-care, and private-sector), Parastou returned to academia in 2003. Inspired by her experience as a pharmacist, Parastou turned her focus to studying people within the healthcare setting: trainees, health professionals and recipients of health services. Parastou completed a postgraduate diploma in psychological research methods in 2007 and went on to obtain a second full degree in psychology in 2014. Parastou has an interest in psychiatric therapeutics and is an associate member of the College of Mental Health Pharmacy. She is also a member of the British Psychological Society and of the Royal Pharmaceutical Society, and a registrant with the General Pharmaceutical Council.


  • –present
    Director of Pharmacy Practice, University of Reading