Patrick van Esch is an Assistant Professor of Marketing in the Coles College of Business at Kennesaw State University. His industry experience ranges from sales & marketing, operations, general management and non-profit board positions across Australia, UK and the US. Patrick has taught business, management and marketing at universities/colleges in both Australia and the United States and his research interests include: Artificial Intelligence, Augmented Reality, Digital Marketing, Social Media Marketing, Consumer Behaviour, Social Marketing, Gender/Diversity and LGBTQ Advertising.