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Associate Professor of Marketing, The University of Western Australia


UWA 2012 - current
IESEG School of Management (adjunct) 2011 - current
University of Southampton 2008 - 2012
PhD from Ulster University 2008


My research expertise is in digital marketing, specifically social media marketing. I have published my research in over 40 international journal articles and books, and presented it at over 30 international conferences.

I have secured over $450,000 in research funding.

I supervise 7 doctoral students, and have had 4 completions.


My teaching focus is on digital marketing, where I have delivered and coordinated undergraduate, postgraduate, and executive courses.

At UWA, I teach Introduction to Marketing (UG 1600 students), Digital Marketing (PG 120), Big Data in Marketing (PG 50), and Strategic Social Media (MBA 15). At IESEG, I teach five Masters courses in Digital Marketing and CRM.


At UWA, I am a member of the Academic Board, and am Acting Head of the Marketing Department.

More broadly, I am a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing. I am an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. I have also been a PhD examiner for a range of Australian, New Zealand, and European universities.

I consult with industry on social media marketing, and engage regularly with the ABC on issues around digital marketing.


  • 2011–present
    Adjunct Professor, IESEG School of Management
  • 2012–present
    Associate Professor, The University of Western Australia
  • 2008–2012
    Lecturer in Marketing, University of Southampton