Menu Close
Senior Lecturer in Public Relations and Strategic Communication, University of Sheffield

Paweł joined the University of Sheffield’s Department of Journalism Studies in April 2019 as Senior Lecturer in Strategic Communication. Previously, he worked at Bournemouth University (2006–19) and acted as research fellow at the Charles University in Prague (2014–16). His work focuses on the interplay between foreign policy, media and public opinion. It particularly centres on relationships between European politics, hybrid media landscapes and the practice of propaganda.

Paweł authored Nation Branding, Public Relations and Soft Power: Corporatising Poland (2016). His second book is entitled Social Media and Politics in Central and Eastern Europe (2017). He is currently working as co-author on a third, under the working title Public Diplomacy During Times of Uncertainty.

In his research, Paweł is intrigued by questions relating to the colonisation of propaganda to new social spaces, and the reinvention of this practice, particularly in the context of diplomacy and cyberspace (eg digital diplomacy). He merges those research interests with lecturing and consultancy.

Experience

  • –present
    Senior Lecturer in Public Relations and Strategic Communication, Sheffield