Prida Ariani Ambar Astuti

Research Scholar at North-Eastern Hill University, Shillong, Meghalaya, India and Lecturer at the School of Communication, Universitas Katolik Indonesia Atma Jaya

Initially, Prida is a public relations officer and radio broadcaster. Nevertheless, her interest in sharing knowledge, research, and concern for the young generation's development led her to switch professions into a lecturer. She was once a lecturer at 4 universities, namely Petra Christian University, Pelita Harapan University, Pembangunan Jaya University, and Atma Jaya Catholic University of Indonesia. The effort to build the company's reputation, branding strategy, and new media literacy to increase the participation of young voters, as well as concern for environmental sustainability are the themes that attract Prida to conduct research and community service.

Experience

  • 2012–present
    Research Scholar at Library and Information Science Department, North-Eastern Hill University, Shillong, Meghalaya, India
  • 2018–2019
    Assistant Professor at School of Communication, Atma Jaya Catholic University of Indonesia
  • 2014–2015
    Lecturer at Program Studi Ilmu Komunikasi, Universitas Pembangunan Jaya
  • 2009–2012
    Lecturer at Program Studi Ilmu Komunikasi, Universitas Pelita Harapan
  • 2003–2009
    Lecturer at Program Studi Ilmu Komunikasi, Universitas Kristen Petra
  • 2002–2005
    Public Relations Officer, Mandarin Oriental, Hotel Majapahit, Surabaya
  • 1996–1999
    Announcer and Reporter, Radio Sonora Surabaya

Education

  • 2017 
    North-Eastern Hill University, Shillong, Meghalaya, India, Doctoral Program at Library and Information Science Departement
  • 2001 
    Universitas Indonesia, Magister Ilmu Komunikasi
  • 1999 
    Universitas Airlangga Surabaya, Program Studi Ilmu Komunikasi, FISIP

Publications

  • 2018
    Predicting the behavior of young voters in elections: A case study of Governor Election in Jakarta, Indonesia, Malaysian Journal of Communication
  • 2017
    Exposure to information and engagement in social media as an attempt to attract young voters in the elections, International Journal of Recent Advances in Multidisciplinary Research
  • 2016
    Broadcast political information thorugh social media and efforts to increase the political participation of young voters, Asian Journal of Multidisciplinary Studies
  • 2016
    The use of social media and its influence on young voters' knowledge about the elections, The Fazl Ali College Journal
  • 2016
    Social media and effort to coax young voters in Jakarta, Indonesia, Scriptura, Jurusan Ilmu Komunikasi, Universitas Kristen Petra
  • 2016
    Freedom of expression through social meia and the political participation of young voters: A case study of elections in Jakarta, Indonesia, Socrates

Grants and Contracts

  • 2018
    HibahTeaching in English (HiTiE)
    Role:
    Tunggal
    Funding Source:
    Universitas Katolik Indonesia Atma Jaya
  • 2008
    Teaching Grant Program Hibah Kompetisi A1
    Role:
    Anggota
    Funding Source:
    Direktorat Pendidikan Tinggi Republik Indonesia

Professional Memberships

  • Ikatan Sarjana Komunikasi Indonesia

Honours

Nomination for admission to Ph.D at North-Eastern Hill University, Shillong, Meghalaya, India under the General Cultural Scholarship Scheme (GCSS) of Indian Council for Cultural Relations (ICCR), 2012-2017