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Rhiannon M. Mesler

Associate professor, University of Lethbridge

Rhiannon is an Associate Professor at the Dhillon School of Business at the University of Lethbridge (Calgary Campus), and a member of the Institute for Consumer and Social Well-Being. Her research on prosocial consumer behavior and consumer well-being has been featured in top (FT50) journals including Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research. Rhiannon holds a PhD in Management and an MSc in Psychology from the University of Calgary, and a BA in Psychology from the University of Waterloo. She also completed a post-doctoral fellowship at the University of Alberta.


  • 2022–present
    Associate Professor, University of Lethbridge
  • 2016–2022
    Assistant Professor, University of Lethbridge
  • 2013–2016
    Lecturer / Assistant Professor, Bayes Business School (formerly Cass)
  • 2012–2013
    Postdoctoral Fellow, University of Alberta