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Associate Professor of Public Relations, University of Florida

Rita Linjuan Men, Ph.D., APR, is an associate professor in the Department of Public Relations at the University of Florida. Men’s background is based primarily in corporate communication research and consulting. Her research interests include internal communication, leadership communication, measurement and evaluation, relationship/reputation management, emerging technologies, and entrepreneurial communications.

Men has published more than 60 articles in leading refereed journals, such as Communication Research, New Media and Society, Journal of Public Relations Research, Management Communication Quarterly, Public Relations Review, Journalism and Mass Communication Quarterly, among others, and as book chapters. She is the lead author of two books, Excellence in Internal Communication Management (Business Expert Press, 2017) and Strategic Communications for Startups and Entrepreneurs in China (Routledge, 2020). She serves on the editorial board of the Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Communication Research Report, and Journal of Interactive Advertising, and has served as a reviewer for numerous journals and conferences. Men received over 20 top paper and research awards and recognitions from national and international communication associations and conferences. She is the 2010 recipient of the Ketchum Excellence in Public Relations Research Award from the Institute for Public Relations, a 2013 – 2014 and 2017-2018 Arthur W. Page Legacy Scholar, a 2017-2022 Plank Scholar of the Plank Center for Leadership in Public Relations, and the 2016 recipient of the PRIDE Outstanding Journal Article Award for Outstanding Innovation, Development, and Educational Achievement in Public Relations from the National Communication Association. Men’s work has been cited over 3,900 times with Google Scholar Citations h-index 31 and i10-index 40 as of February 2021.

Accredited in public relations and as a Page Up member of the Arthur W. Page Society, Men’s professional experience includes corporate communication, marketing, and public relations research. She has worked internationally with Alibaba Group, Inc., Ketchum, Inc., and provided management communication consulting for various multinational corporations and non-profit organizations. She is the advisory board member of the International Public Relations Research Conference (IPRRC) and the International Association for the Measurement and Evaluation of Communication (AMEC). She also serves as Chief Research Editor for the Institute for Public Relations’ Organizational Communication Research Center. Men has been invited to speak in multiple countries in Asia, Europe, and the Americas including recently serving as the instructor of the Masterclass in Employee Communication for the Executive Master in Corporate Communication program at the Rotterdam School of Management, Erasmus University in the Netherlands.

Men earned her Ph.D. in Communication from the University of Miami in 2012, and holds an M.Phil in Communication from Hong Kong Baptist University, Hong Kong, and a B.A. in International Communication with an honors minor in Innovation and Entrepreneurship from Zhejiang University, China.


  • 2017–2020
    Associate Professor, University of Florida