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Senior Lecturer, International Management, Newcastle University

Robin is a Senior Lecturer in International Management at Newcastle University Business School. Besides, he is the Degree Programme Director for International Business Management (UG). Before joining Newcastle University in 2020, he was a postdoctoral researcher at the University of Bayreuth (Germany) from which he received a PhD degree with distinction. Robin was a Visting Lecturer in Organization & Management at Zeppelin University (Germany).

His research interests are global alliance management, cultural distance, workplace integration of refugees, digital innovation. He received awards for outstanding research as well as teaching. Robin is a Country-Co Investigator of the GLOBE (Global Leadership and Organizational Behavior Effectiveness) 2020 research project and the coordinator of the Sino-German Research Network on "Digital Transformation in China and Germany: Strategies, Structures, and Solutions for Ageing Societies".

The dialogue with practitioners and policymakers is important for him. Robin has provided consulting solutions and research expertise to different firms (mostly manufacturing firms), policymakers, and industry associations. He is a sought-after speaker for migration and digital innovation and transformation.


  • 2020–present
    Senior lecturer, Newcastle University
  • 2014–2020
    Visiting assistant professor, Zeppelin University
  • 2014–2020
    Akademischer Rat / Assistant Professor , University of Bayreuth
  • 2009–2014
    Research associate, University of Bayreuth


  • 2014 
    University of Bayreuth, Dr. rer. pol.
  • 2009 
    University of Bayreuth, Dipl.-Kfm.


  • 2022
    Be a hero: Employ refugees like a pragmatist, Organizational Dynamics
  • 2022
    Digital innovation management: Services and functionalities as drivers of innovation management software adoption, Review of Managerial Science
  • 2021
    Digital product innovation management: Balancing stability and fluidity through formalization, Journal of Product Innovation Management
  • 2021
    Gaining legitimacy by being different: Optimal distinctiveness in crowdfounding, Academy of Management Journal
  • 2020
    Family firms, alliance governance, and mutual knowledge creation, British Journal of Management
  • 2019
    Understanding the influence of digitalization on service firm business model design: A qualitative-empirical analysis, Review of Managerial Science
  • 2018
    How to achieve benefits from diversity in international alliances: Mechanisms and cultural intelligence, Global Strategy Journal
  • 2018
    The price of team spirit for sensemaking through task discourse in innovation teams, Group Decision and Negotiation
  • 2018
    Alliances of service firms and manufacturers: Relations and configurations of entrepreneurial orientation and hybrid innovation, Journal of Business Research
  • 2017
    The double-edged sword of cultural distance in international alliances—How perceived cultural distance influences trust and task discourse to drive new product development performance, Cross Cultural & Strategic Management
  • 2016
    Configurational answer to the ongoing riddle of formal and/or emergent planning practices, Journal of Business Research
  • 2016
    Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies, Review of Managerial Science
  • 2016
    Effects of divergent communication schemes in new product development alliances, Management Research Review
  • 2016
    Copoiesis: Mutual knowledge creation in alliances, Journal of Innovation and Knowledge Management
  • 2015
    SME innovativeness in buyer-seller alliances: effects of entry timing strategies and inter-organizational learning, Review of Managerial Science
  • 2015
    Effects of communication style and age diversity in innovation teams, International Journal of Innovation and Technology Management
  • 2015
    Strategic embeddedness of modularity in alliances: innovation and performance implications, Journal of Business Research

Grants and Contracts

  • 2020
    Digital Transformation in China and Germany: Strategies, Structures, and Solutions for Ageing Societies
    Funding Source:
    Sino-German Center for Research Promotion (joint venture of the Deutsche Forschungsgemeinschaft – DFG and the National Natural Science Foundation of China – NSFC)

Professional Memberships

  • Academy of International Business
  • Academy of Management
  • VHB-Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V.

Research Areas

  • Migration (160303)
  • International Business (150308)
  • Organisation And Management Theory (150310)
  • Innovation And Technology Management (150307)