Robin is a Professor of International Business at Northumbria University. Before he held positions at Newcastle University and the University of Bayreuth from which he received a PhD degree with distinction.
His research interests are global alliance management, cultural distance, workplace integration of refugees, and digital innovation. He received awards for outstanding research as well as teaching. Robin is a Country-Co Investigator of the GLOBE (Global Leadership and Organizational Behavior Effectiveness) 2020 research project and the coordinator of the Sino-German Research Network on "Digital Transformation in China and Germany: Strategies, Structures, and Solutions for Ageing Societies".
Dialogue with practitioners and policymakers is important for him. Robin has provided consulting solutions and research expertise to different firms (mostly manufacturing firms), policymakers, and industry associations. He is a sought-after speaker for migration and digital innovation and transformation.
Professor, Northumbria University
Senior lecturer, Newcastle University
Akademischer Rat / Assistant Professor , University of Bayreuth
Visiting assistant professor, Zeppelin University
Research associate, University of Bayreuth
University of Bayreuth, Dr. rer. pol.
University of Bayreuth, Dipl.-Kfm.
Digital innovation management: Services and functionalities as drivers of innovation management software adoption, Review of Managerial Science
Be a hero: Employ refugees like a pragmatist, Organizational Dynamics
Digital product innovation management: Balancing stability and fluidity through formalization, Journal of Product Innovation Management
Gaining legitimacy by being different: Optimal distinctiveness in crowdfounding, Academy of Management Journal
Family firms, alliance governance, and mutual knowledge creation, British Journal of Management
Understanding the influence of digitalization on service firm business model design: A qualitative-empirical analysis, Review of Managerial Science
How to achieve benefits from diversity in international alliances: Mechanisms and cultural intelligence, Global Strategy Journal
Alliances of service firms and manufacturers: Relations and configurations of entrepreneurial orientation and hybrid innovation, Journal of Business Research
The price of team spirit for sensemaking through task discourse in innovation teams, Group Decision and Negotiation
The double-edged sword of cultural distance in international alliances—How perceived cultural distance influences trust and task discourse to drive new product development performance, Cross Cultural & Strategic Management
Effects of divergent communication schemes in new product development alliances, Management Research Review
Configurational answer to the ongoing riddle of formal and/or emergent planning practices, Journal of Business Research
Copoiesis: Mutual knowledge creation in alliances, Journal of Innovation and Knowledge Management
Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies, Review of Managerial Science
SME innovativeness in buyer-seller alliances: effects of entry timing strategies and inter-organizational learning, Review of Managerial Science
Effects of communication style and age diversity in innovation teams, International Journal of Innovation and Technology Management
Strategic embeddedness of modularity in alliances: innovation and performance implications, Journal of Business Research
Grants and Contracts
From refugee to talent
Social Sciences and Humanities Research Council of Canada
Digital Transformation in China and Germany: Strategies, Structures, and Solutions for Ageing Societies
Sino-German Center for Research Promotion (joint venture of the Deutsche Forschungsgemeinschaft – DFG and the National Natural Science Foundation of China – NSFC)
Academy of International Business
Academy of Management
VHB-Verband der Hochschullehrerinnen und Hochschullehrer für Betriebswirtschaft e.V.