Robyn Muir

Hello! I am a Lecturer in Media and Communication in the Department of Sociology at the University of Surrey.

I am a feminist media scholar, interested in how identity is constructed and interpreted within cultural phenomenon. Currently, my research focuses on the images of femininity in the Disney Princess Phenomenon and consumer meaning making. Through my book, The Disney Princess Phenomenon: A Feminist Analysis, I have explored princess films, merchandise and consumer experiences through facet methodology and a range of methods to provide a holistic understanding of the princesses and their wider representations within society.

I am the founder and director of the Disney, Culture and Society Research Network, an international and interdisciplinary space for Disney Studies scholars.