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Visiting Fellow, University of Southampton

I am a visiting fellow in the department of criminology, sociology and social policy at the University of Southampton. I was formerly a Teaching Associate in Sociology and Social Policy at the University of Nottingham. My research interests are in behaviour change and public policy, especially those behaviours and policies regarding the environment, energy, and transport. I have particular interest and expertise in air travel and pro-environmental regulation of the aviation industry.

My research grapples with how human behaviour, social norms and public policy intersect, especially in the fields of energy, transport and sustainability. Having worked as a behavioural insights researcher at Ofgem (the government regulator of the Energy industry) I am interested in behaviour change theories – including behavioural economics and social practice – and how these can be applied to different policy problems.

I am also interested in how cultural differences relate to public policy and social norms around sustainability, and how migration between countries like the China and UK might disrupt such norms. A recently-completed ESRC-funded fellowship explored these themes in detail.

My most recent research looks at the development of ‘smart’ sustainable cities and digitisation in urban transport and infrastructure.


  • 2018–present
    Postdoctoral research fellow, University of Southampton
  • 2020–present
    Teaching Associate, University of Nottingham
  • 2017–2018
    Behavioural Insights Practitioner, Ofgem


  • 2017 
    University of Southampton, PhD
  • 2008 
    University of Leeds, MA Democratic Studies