Rosemary Anne Sharp

Dr Anne Sharp is a Senior Research Fellow at the Ehrenberg-Bass Institute for Marketing Science, at the University of South Australia. She heads the Sustainable Marketing research of the Institute and has a particular interest in evaluating interventions encouraging behaviour change for improved environmental outcomes.

Her recent work includes the evaluation of retail bans on single use plastic bags, assessing the impact of recycling campaigns on household behaviour change, and developing measures for higher order behaviours such as repairing and waste avoidance. Anne also researches the public's understanding of the natural environment as well as retail shopper behaviour. These areas have recently been brought together in her work on carbon labelling on consumer goods.

All Anne's work has the common theme of applying marketing science knowledge to sustainable marketing. Anne has published over 50 academic papers, with her work appearing in top journals such as the European Journal of Marketing and the International Journal of Research in Marketing (twice). Her research partners include government, regulatory bodies, and industry. Anne is a full member of the Australian Market and Social Research Society and teaches Market Research at both the undergraduate and postgraduate level.