Ruth Marciniak is a Senior Lecturer in the British School of Fashion at GCU London, with expertise in the field of fashion digital marketing, retailing and logistics. Most recently her research interests have focused on third sector retailing, reverse logistics and vintage fashion. She obtained her PhD from Manchester University, which explored strategy planning in e-commerce. She is currently Programme Leader for MSc International Fashion Marketing.
Ruth has over 30 years experience of working as an academic in the University sector and has published articles, chapters in text books and presented at international conferences for over 20 years. Ruth is a Senior Teaching Fellow.