Samantha Murdy

Samantha is currently a Senior Lecturer in the Peter Faber Business School at the Australian Catholic University. She has previously worked at both the University of Strathclyde and the Queensland University of Technology where she was awarded her PhD which considered the development of a model to measure destination brand performance across travel situations.

Her research explores and examines marketing principles and theories in the context of tourism, with a focus on destination branding within communities, volunteer tourism, visitor behaviour, sustainability, and conservation. She has presented her research internationally, and have published my research in top tier journals, including: the Journal of Travel Research, Annals of Tourism Research, and Tourism Management.

Samantha's teaching has covered a range of topics at both an undergraduate and postgraduate level, including but not limited to, consumer behaviour, destination marketing and management, and market research.