Samira Farivar

Samira Farivar is an Assistant Professor of Information Systems at the Sprott School of Business, Carleton University. Her research interests include information systems users' behavior, business analytics, and technology adoption. Her research has been published in academic journals including Information & Management; International Journal of Information Management, and Computers in Human Behavior, among others. Her work has received several research awards and is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC).