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Associate Professor of Marketing, University of Richmond

Sara Hanson is an Associate Professor of Marketing at the University of Richmond's Robins School of Business. She received her Ph.D. in Marketing from the University of Oregon in 2016 after working as an account manager in advertising and software development. Sara's research interests include online social influence, brand communities, and consumer behavior. Her current research projects focus on how marketers' understanding of consumer psychology can result in more effective marketing strategy. Sara's research has been published in the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of the Association of Consumer Research, Psychology & Marketing, and more. Her work has been selected for the Marketing Science Institute Working Paper Series and she received the Best Paper Award at the Academy of Marketing Science Conference in 2016 and 2017.


  • –present
    Assistant Professor of Marketing, University of Richmond