I am interested in how businesses communicate their social and environmental responsibilities, responsibly. I am particularly interested in communications that take place in a digital context.
I have projects underway on: 1) Brand responsibilities and influencer marketing; 2) Online safeguarding and sanitisation in platform organisations; 3) The ethics of algorithmic / automated and micro-targeted advertising. I am a qualitative researcher and I work largely with discourse analysis and social media data.
Following a background in industry, I also have cross-functional commercial experience and an interest in building connections with industry.