Sina Joneidy

Sina is a Lecturer in Digital Enterprise at the Department of Business Management at Teesside University Business School (TUBS).

He specialises in applying Dooyeweerd’s aspects of everyday life in analysing academics’ motivations, diversity of research problems, discourses in fields of research and their development. Much of his work is focused on application of everyday life’s philosophy in making sense of use of digital technologies. In more recent works he is mapping machine learning solutions to what is meaningful for people on the ground.

Prior to joining Teesside University in 2019, Sina was a Big Data Analyst helping SMEs and Manufacturers to grow in different divisions. He received his PhD in Information Systems from Salford University, having completed an MSc in Managing Information Technologies and a BSc (Hons) Degree in Information Systems and Management from London School of Economics (LSE).