Siné McDougall

My research has focused on how we understand, learn, and use icons and signs used on computer interfaces and on traffic and public information signs. This includes how we attend to, and search for, traffic signs and the use of icons as cues for decision making in complex environments. It is now recognized that enhancing the visual appeal of website and interface may be just as important as improving its ease of use. My recent research has therefore explored the cognitive processing underpinning visual appeal.