Soum is an Associate Professor in Toulouse Business School. Prior to joining TBS, Soum was a Lecturer in Information and Communication Technology. He had worked as a Lecturer in InfoComm Technology in Singapore. His research concerns information management & visualization, data science and analytics (big data, social media) to enhance business operations, technology adoption in business, user experience and engagement. He has actively engaged with a broad range of industry including but not limited to Tourism, SMEs, ICT, and Health to develop business solution catering to their needs so as to improve operations, business process and enhance consumer experience.