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Associate Professor, Management and Psychology, University of Toronto

Spike is a social psychologist. He is an associate professor cross-appointed in the Rotman School of Management (Marketing Area) and Department of Psychology (Social/Personality Area) at the University of Toronto.

Broadly speaking, his research interests revolve around politics, morality, social class, culture, language, unconscious processes, judgment and decision making, technology, cognitive science, and philosophy of mind. For details, see check out his lab website at

Spike received the 2017 Early Researcher Award from the Ontario Ministry of Research, Innovation and Science, the 2016 Rising Star designation by the Association for Psychological Science, and the 2010 Early Graduate Student Researcher Award from the American Psychological Association.

Something you probably don't care about but he is particularly proud of: He was the lyricist of the 1st Runner-Up in the Canadian Chinese Song-Writers Quest 2021, the first song contest he has ever participated in. The song is in Cantonese, a language with 9 tones and full of puns and quirks.


  • 2019–present
    Associate Professor, University of Toronto
  • 2012–2019
    Assistant Professor, University of Toronto


Fellow, Society of Experimental Social Psychology; Early Researcher Award, Ontario Ministry of Research, Innovation and Science; Early Graduate Student Researcher Award, American Psychological Association