Dr. Eddy is currently an Associate Professor of Sport Management, having been at the University of Windsor since 2017. Previously, he was an Assistant Professor of Sport Management at the University of Arkansas, as well as St. John's University in Queens, New York. Dr. Eddy's research centres around Sport Marketing and Sport Consumer Behaviour, much of which is in the context of Sport Sponsorship.
Dr. Eddy's research can be found here: https://bit.ly/3HVB60k