Theresa Marteau

Professor Dame Theresa Marteau DBE is Director of the Behaviour and Health Research Unit at the University of Cambridge and Director of Studies in Psychological and Behavioural Sciences at Christ's College, Cambridge. Her research focuses on the development and evaluation of interventions to change behaviour (principally diet, tobacco and alcohol consumption) to improve population health and reduce health inequalities, with a particular focus on targeting non conscious processes. Other research interests include (a) risk perception and communication particular of biomarker-derived risks, and their weak links with behaviour change, and (b) acceptability to publics and policy makers of government intervention to change behaviour.