Timothy Froggett

Senior Lecturer and Course Leader for Marketing, Anglia Ruskin University

Background
Twenty years as professional marketer involved in the development of retail financial services products.

Research interests:

Extrinsic attribute influence on inferred consumption characteristics
Visually salience and product choice
Space elasticity and shelf management in Premium Bottled Ale choice
Eye tracking for visual marketing
Attention versus memory based influences in brand choice
Tim is especially interested in how drinkers choose beer. Britain currently has 1000 micro-brewers who, relative to the national and global brands, have very low levels of brand awareness. This means the beer pump clip is an important means of selling the product. Tim's research aims to understand the relationship between visual attention and decision making at point-of-purchase.

Experience

  • –present
    Senior Lecturer and Course Leader for Marketing, Anglia Ruskin University