Tirtha Dhar

I specialize in marketing modeling, blending empirical and theoretical approaches to leverage big data. My work integrates principles from the economics of industrial organization, econometrics, and statistics to develop marketing strategies aimed at maximizing long-term profits, focusing on key areas like pricing and advertising. This approach also extends to exploring questions related to public policy. My findings have been recognized in top marketing and economics publications and have received attention in major Canadian and American newspapers.

I hold a PhD in Agricultural and Resource Economics from the University of Connecticut. Following my PhD, I advanced my research as a Postdoctoral Researcher at the University of Wisconsin-Madison's Food System Research Group, specializing in Agricultural and Applied Economics. I'm also a member of the Institute for Operations Research and the Management Sciences.