Dr. Tobias Röth is a post‐doctoral researcher at the Chair of Technology and Innovation Management at University of Kassel, Germany. In 2018, he received his PhD from University of Kassel and his bachelor's as well as master's degrees in business administration and management from University of Kiel, Germany. He was a visiting scholar at Arizona State University. His research focuses on new product development, portfolio management, as well as digital transformation. His published work appears in top academic management journals including Journal of Product Management, Journal of Management Studies, Industrial Marketing Management, International Journal of Innovation Management, and Journal of Business Research.