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Research, University of Bath

Dr. Tristan Hotham is a researcher, consultant and writer. His expertise lies within social media and politics, platform governance and digital campaigning. Tristan researches digital campaigns, writes upon digital media’s impacts and consults how to effectively research social media. As the Founder of the Social Media Research Centre, a research house that seeks to make social media research better, he has a passion to open up digital research to as many as possible.

I am an expert in social media platforms, from TikTok to Facebook and Twitter. I have extensive experience examining social media phenomena including; elections, audiences, interactions, news content, communications flow, engagement, big tech policy, social media regulation, content approaches, party politics and campaigning. I utilise a combination of quantitative and qualitative methodologies to examine the black box of social media.


  • –present
    PhD Researcher, University of Bath


  • 2018 
    University of Bath, MRes


  • 2021
    Kodachrome Magnificence, Tristan Hotham
  • 2021
    What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign, Tristan Hotham

Grants and Contracts

  • 2016
    Thesis grant
    PHD Grant
    Funding Source:
    Economic and Social Research Council

Professional Memberships

  • PSA
  • EPOP