Senior Lecturer in Creative Media, University of Salford

I have worked as 3D artist & creative designer, across Art & Design, 3D, CGI and Animation, before joining the School of Media, Music & Performance at the University of Salford as a lecturer in creative media, teaching across a variety of areas from design, production, & project management for video games, specifically around creative design and production of virtual environments.

From 2006 to 2011 I acted as Programme Leader for the BSc (Hons) Computer & Video Games at the University and was responsible for curriculum design, programme management and developing the programme's partnerships with a variety of major industry partners. Many of my students since, have gone on to work in the creative industries including the videogame industry.

From 2011 to 2013 I worked as Director of Creative Media, overseeing the directorates' move to our new MediaCity UK campus.

My freelance work included several large projects ranging from PlastiCity; a Will Alsop driven project visualising the regeneration of Bradford city centre in a fully interactive form, the Virtual Jean Claude virtual knowledge space project recreating the French composer Jean Claude Risset, into a 3D avatar for 'virtual lecturing', to working on projects in partnership with UK based organisations such as the DarkHorse organisation, BT and the Foundation for Art & Creative Technology (FACT).

I currently works as a senior lecturer in creative media, and continue to explore virtual natural environment design through my teaching and research, maintaining a deep interest in the meaning, impact, and design of natural spaces, in particular around video games.

In my spare time, I am a keen video game collector and player, and a landscape photographer


  • –present
    Senior Lecturer in Creative Media, University of Salford
  • 2011–2013
    Director of Creative Media, University of Salford
  • 2006–2011
    Programme Leader, University of Salford


  • 2016 
    University of Salford, Ph.D
  • 2005 
    University of Salford, M.A Creative Technology
  • 2004 
    University of Salford, B.Sc CVG


  • 2012
    Virtual Landscapes: The Embryonic Era The Embryonic Era (1980-1989),
  • 2012
    Virtual Landscapes The Modern Era (2000-2012),
  • 2012
    Virtual Landscapes: The Transition Era The Transition Era (1990-1999),

Professional Memberships

  • Senior Fellow: Higher Education Academy