Unnati Narang

I am a third year PhD student in Business Administration (Marketing). My passion is to learn about shopping choices in the digital economy using data. I leverage field and quasi experiments in my research. My current projects relate to mobile marketing and retailing. My work on mobile apps has been acknowledge by SSRN as among the top ten downloaded articles and the Marketing Science Institute (MSI).

Prior to joining the doctoral program, I was the Director of Marketing and Communications for the Institute for Personal Leadership where I led and managed the online education programs offered jointly with Columbia Business School Executive Education. I was also the Co-founder of a Delhi-based start-up Four Forty Hertz Music, a unique retail space for musicians.

In addition to research, I enjoy poetry, films, and spending time with my Golden Retriever Oliver and cat Elliot.