Vaughn Tan is a strategy consultant and assistant professor of strategy and entrepreneurship at University College London (on leave). His first book, The Uncertainty Mindset (Columbia Univ. Press, 2020), is a multi-year ethnography of globally renowned high-end cutting-edge culinary innovation teams including those at the Fat Duck, The Cooking Lab, and ThinkFoodGroup. It explains the history, dynamics, and organization of innovation in high-end cuisine, and why that industry is in a state of continual change. He is currently working on a project about not-knowing.