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Assistant Professor, Bond University

Vishal Mehrotra is an assistant professor in the Bond Business School at Bond University, Queensland. He is a multi-award-winning educator, an experienced marketing practitioner and a design solutions specialist. He teaches marketing, strategy, design thinking, entrepreneurship and innovation subjects.

With a PhD in marketing gamification, Vishal’s research interests are in ludic marketing, human motivation, consumer behaviour and the scholarship of learning and teaching (specifically looking at game based learning interventions, innovations and effects).

Prior to gaining his PhD at Bond, he completed a Master of Business Administration from Griffith University and a, Bachelor of Commerce (Honours) from St Xavier's College, University of Calcutta.

Experience

  • 2023–present
    Assistant Professor of Marketing, Bond University