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Emerita Provost Professor of Psychology and Business, USC Dornsife College of Letters, Arts and Sciences

Wendy Wood is a social psychologist whose research addresses the ways that habits guide behavior – and why they are so difficult to break.

Professor Wood is author of the book, Good Habits, Bad Habits and is currently president of the Association for Psychological Science. She has been Associate Editor of Psychological Review, Journal of Personality and Social Psychology, Personality and Social Psychology Review, and Personality and Social Psychology Bulletin. She is a Fellow of the American Psychological Association, the Association for Psychological Science, the Society for Experimental Social Psychology, and a founding member of the Society for Research Synthesis. She has published over 120 articles in peer reviewed journals and her highly cited research has been featured in the New York Times, Washington Post, the Wall Street Journal, and NPR. Her research has been funded by the National Science Foundation, National Institute of Mental Health, the CDC, and the Rockefeller Foundation.

Prior to joining USC, Professor Wood was James B. Duke Professor of Psychology and Neuroscience and Professor of Marketing at Duke University.


  • 2019–2021
    Distinguished Visiting Professor, INSEAD
  • 2009–2020
    Provost Professor of Psychology and Business, University of Southern California


Career Contribution Award, Society for Personality and Social Psychology; Radcliffe Fellowship from Harvard Institute for Advanced Study, Distinguished Senior Scholar Award from Attitudes and Social Influence Group