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Associate Professor in Tourism, University of Greenwich

Dr Wenjie Cai joined the University of Greenwich September 2017 after completing his PhD in Tourism from the University of Surrey. His PhD focused on reconstructing the 'three-layer system of culture' through the lens of the new mobilities paradigm and liquid modernity by exploring Chinese outbound backpackers' experiences in Europe.

Before joining Greenwich, Wenjie had various working experiences both in industry and academia. He worked for the University of Surrey, the University of East London and the world-leading tour operator TUI. Before he came to the UK, he was the President of the Student Union at the Fujian Normal University, China, and in charge of various projects in relation to human resource management, strategic planning, and event management.

Wenjie's area of expertise and research interests include intercultural communication, social inclusion, consumer behaviours, mobilities studies, ICT in tourism, backpacker tourism, qualitative research methods, and Chinese outbound tourism. He has a strong interest in interdisciplinary collaborations – and is currently collaborating on research projects with academics from the UK, New Zealand, Finland, Malaysia and China in the disciplines of sociology and the information systems. Wenjie publishes research in world-leading journals in the field. His research also attracts global media attention, including BBC, CNN, Forbes, the Conversation, CCTV, La Vanguardia and Yahoo.


  • 2017–present
    Senior Lecturer in Tourism and Hospitality, University of Greenwich


  • 2017 
    University of Surrey , Tourism