William A. Cunningham

Professor of Psychology, University of Toronto

Wil's research takes a social cognitive neuroscience approach to understand the cognitive and motivational processes underlying emotional responses. Of primary interest are the affective evaluations of people and objects that guide thought and behavior. To better understand these processes, his lab uses methods and theories from both social psychology (e.g., models of attitudes and latency-based evaluation measures) and cognitive neuroscience (e.g., biological models of emotion and fMRI/EEG methods). By using the "toolboxes" of each discipline with their distinct strengths and weaknesses, a more complete picture of emotion is likely to emerge.


  • –present
    Associate Professor in Psychology, Marketing, University of Toronto


  • 2003 
    Yale University, Ph.D.