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Senior Lecturer in Marketing, Macquarie University

Dr Yi Li received her PhD in marketing from HEC Paris. Her research focuses on understanding how consumers process different marketplace information and its subsequent influences on consumers’ judgment and decision making. This general research interest falls into three specific domains of research: behavioural pricing, priming effects, and consumer heuristics and lay-beliefs. Her work has been published in the Journal of Consumer Psychology, Journal of Business Research, and International Journal of Hospitality Management.


  • –present
    Lecturer in Marketing, Macquarie University


  • 2016 
    HEC Paris, PhD in Marketing