Recycling is all in your head

People are psychologically hard wired to believe damaged products such as ripped paper or dented cans are useless, resulting in them going to landfill rather than recycling.

A study conducted by the University of Alberta highlighted that people perceive damaged goods as useless, and hence un-recyclable.

The research stresses increasing recycling is largely about changing people’s beliefs and perceptions.

Read more at University of Alberta

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