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Social group may be key to fostering creativity

Creative people and geniuses are products of the groups and societies within which they are located, according to new research from the University of Queensland.

Rather than being a product of exceptional genes or an individual’s personality, creativity is fostered by shared group membership. Groups can motivate individuals to rise to particular creative challenges as certain forms of originality are recognised while others are disregarded.

Researchers suggest that in order to get the best out of creative individuals, society needs to invest in the groups that make certain forms of creativity possible.

Read more at The University of Queensland

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